World Princess Week
What does it mean to be a princess? Enter the first-ever World Princess Week. We changed the conversation around “princess” from passivity to a brave action anyone can take. #HowDoYouPrincess
YouTube Series
Each day of World Princess Week marked a new episode of The Courage & Kindness Club. Episodes touched on important life lessons like celebrating differences and embracing your curiosity.
We hired ASL actors and included captions to help make our efforts more inclusive.
Printable Activities / Charitable Donations
We created printable crafts, recipes, & games to help illustrate each Courage & Kindness Club lesson.
We partnered with Disney Publishing Worldwide to create additional coloring sheets and activity sheets that were bound and shipped to public libraries and children’s hospitals around the country.
Hasbro + Zillow Partnership
On World Princess Week, Hasbro revealed its Ultimate Princess Celebration castle. This 4 ft palace was big enough to list on Zillow.
