Villains Midnight Masquerade
Disney doll collectors wait all year for the designer series. In 2019, the collection featured the Disney Princesses in reimagined outfits attending a fictional masquerade. In 2020, it was time for the villains to crash the ball.
We crafted a story on social. Unmasking each villain over the course of a week and building excitement for the pre-order. The doll collectors went wild; reposting our content and guessing along each day. When the pre-order went live, our dolls sold out in under 6 minutes.